Powerful new anti-aging treatment hits Hollywood with biggest craze since Ozempic: ‘Next frontier’

Here is another timeless fashion.

A group of health-conscious celebrities — notorious for indulging in crazy skin care regimes and the latest weight-loss treatments — have found new love in the form of an anti-aging supplement. and aging NAD +.

An acronym for the enzyme nicotinamide adenine dinucleotide, NAD+ plays an important role in metabolism, DNA repair, immunity and longevity.

Jennifer Aniston swears by NAD+ boosts, calling the treatment “the future.” GC images

Jennifer Aniston revealed to the Wall Street Journal that she uses expensive boosters, calling them “the future.” Podcaster Joe Rogan is also a fan.

“I’m going to NAD for the rest of my life, and I’m never going to get old,” Hailey Bieber can be heard saying in the promotional video, where she’s getting treatment through an IV with her friend Kendall Jenner.

“NAD coenzymes are the main catalysts of all living things,” biochemist Charles Brenner told Business Insider.

They are what make proteins, fats and carbohydrates turn into energy. They have revolutionized everything we eat, everything we do, and everything we are. They are needed for our cells to produce energy. ”

NAD+ boosters are said to have regenerative, anti-aging effects. However, since it is classified as a supplement, it is not regulated, and certainly not approved by the FDA.

Often available as an IV drip, NAD+ promises anti-aging results. Viacheslav Yakobchuk – stock.adobe.com

That little fact hasn’t stopped stars before – some used off-label Ozempic to shed a few inches from their waists, more than thousands for the drug, before it was released to the masses.

Currently, a preliminary survey of the internet shows several sources willing to sell NAD+ supplements by mail order.

Google searches for NAD are predicted to rise 10% next year, Vogue Business reports, and the treatment market was worth $184 million by 2022 when clinics offer NAD+ drips IV are seeing increasing demand.

NAD+ is driving its Ozempic competitor crazy, creating a frenzy among celebrities eager to drop a few pounds. Christopher Sadowski
The treatment needs more research, experts say, adding that it may not work as well as people think. Colin McPherson

“This pandemic has brought health care to the forefront, forcing everyone to think about what it means to be healthy,” Olivia Houghton, beauty, health and wellness expert at The Future Laboratory, he told Vogue Business, adding that many people “take a long time. – time health.

“Within this industry you have billionaires, biohackers, the best scientists from the best schools, but you also have athletes and beautiful people and people who want to stay young people,” Robert Fried, CEO of supplement company NAD ChromaDex, told BI. , adding that it is good to increase “firmness” when you are tired, sick or in other ways.

But not all supplements are created equal – and many of the supplements and IV drips available may not work to raise NAD+ levels in the body. In fact, some experts told BI that the products are “useless.”

“Unfortunately, NAD itself does not work as well as other compounds,” NAD researcher Dr. Shin-ichiro Imai, a professor at Washington University School of Medicine in St. Louis, he told the agency. It is large and will not actually enter the cells easily. Also, if you take NAD orally, your gut bacteria completely consumes the NAD. ”

NAD+ is thought to provide the regenerative benefits that biohacking celebs swear by. Utkamandarinka – stock.adobe.com

Other skincare brands have tried to incorporate NAD+ into skin rejuvenation regimens, including dermatologist Dr. Sam Bunting, who calls it “the next frontier in skin aging.”

“For years, we’ve been given the opportunity to take collagen and use natural remedies to increase our collagen levels,” said Isabel Greiner, founder of skincare brand Intuisse, which sells NAD+ creams, lotions and creams. -serum, he told Vogue.

“NAD+ gets to the root cause and appears to reverse the collagen production of skin cells,” he said.

But experts say the topical route isn’t necessarily more effective than IVs or supplements — many factors are at play, such as composition, absorption, and more, Vogue reports — and, although has NAD+ protection, there is still more research to be done. with its success.

“We’re really early in the first inning,” NAD booster researcher Dr. Shalender Bhasin told BI.

#Powerful #antiaging #treatment #hits #Hollywood #biggest #craze #Ozempic #frontier

Leave a Comment